In much of the media studies literature about contemporary propaganda, scholars, such as Baines (2013), have underlined the power of images in building states and waging war.
As one of the most prevalent extremist regimes, the Islamic State (IS) regularly deploys symbols, typefaces and slogans in an effort to trigger emotive responses in their body of propaganda. IntroductionĪs a West Point report on the Islamic State (IS) summarised, ‘a new “long-war” narrative is emerging in Islamic State propaganda that portends the media network’s future trajectory’ (Munoz, 2018). The Author(s) retain Copyright of this article.
